Warren County
Warren County, Pennsylvania is home to a small number of individuals who sought out the help of Penn State. Our class was tasked with this job and we created a new identity for the area. Along the way, we had the privilege of engaging directly with homeowners and city council members during visits to the area.
Full County Rebranding
Collaborators- Madison Laufer, Colette Albertson, Rachel Lieb, Lindsay Rambo, Emma Cohen, Brooke Levey, Eden Balog
The process involved researching Warren County and engaging directly with community members to understand their needs. Visits, interviews, and feedback sessions helped clarify project goals despite initial uncertainty. Regular presentations allowed the team to refine ideas and ensure the final brand resonated with the local community.
The Process
In Warren County, there was some uncertainty about what they needed from us, so it became our responsibility to identify their needs and articulate the value of our solutions. Through meetings and presentations, we honed our ability to communicate effectively using pitch decks. The firsthand interactions and visits to the area proved immensely valuable in gaining insight and building rapport with the community members.