Dolce Niente
Dolce Niente is a breakfast-inspired canned cocktail brand created from scratch, from concept to packaging. Rooted in the art of doing nothing, it offers three flavors — Mimosa, Bellini, and Latte — designed for savoring life’s simple pleasures. A curated PR box, complete with all three cans, a branded shirt, and pancake mix with syrups, brings the full indulgent experience to life.
Brand Identity, Packaging Design, Photography, Experiential Design
Model - Grace Eckerle
Born from a concept that unites Italian leisure with the ritual of breakfast, Dolce Niente was crafted as a complete brand experience. The identity blends refined packaging and photography to capture the charm of the art of doing nothing. To extend the experience beyond the product itself, a PR box was designed to include all three signature flavors — Mimosa, Bellini, and Latte — along with a branded shirt and breakfast essentials like pancake mix and syrups. The project was unveiled at the senior showcase, where the class transformed the exhibition space into an immersive environment that invited guests to explore each brand’s story and creative process.
The Process
Process Pictures
Process Video
This project was the first time managing a design from start to finish independently, handling everything from the initial concept to final execution. It offered important lessons in project management, balancing creative development with the practical demands of planning the senior showcase. Leading both the brand creation and coordinating aspects of the exhibit deepened understanding of how to deliver a cohesive vision while meeting deadlines and collaborating within a larger team environment.